In any language closing a business deal can be tough. If you push too hard then you may find that someone backs off but if you don’t make enough effort then you can simply lose the sale. It’s a challenge to negotiate achieving this kind of success in a different language but it’s not impossible to do. Here is some simple language training for business of the best ways to close a business deal in English to ensure that you get the result that you want.
- Draw the client in by focusing on them. You can do this by starting your sentences with “you” and “your” rather than something less personal - and avoid focusing on what you think or feel. When you open with the client’s perspective it will immediately attract their attention and ensure that they are focused on what you’re about to say. For example, “you’ll enjoy these benefits” as opposed to “people enjoy these benefits.”
- Be prepared to offer proof. Whenever we buy anything today we tend to look for ‘proof’ that this is going to be the right decision for us. In the context of a business deal the proof could be testimonials from other clients or it could be online reviews. You may have data that provides evidence of the benefits of a product or proves that it would be an advantage for this person to work with you. Although words can be convincing, in most situations, it’s also essential that these are backed up by proof.
- Ask questions so that you can find out what any potential obstacles might be. The simplest way to ensure that you close a business deal is to find out, quickly, what might be standing in the way. You could ask, for example, why the person is hesitating or what is stopping them from closing the deal. Make sure you really listen to the responses that you get as they will reveal what you need to overcome to get to the position where the deal is closed. If you’re asking questions but not really picking up on the messaging in the reply then it’s likely that the other person will just get frustrated.
- Make sure they feel like they are getting a great deal. Incentives can reinforce a good deal and make it feel like a great one that we want to secure straight away. That could be something like a freebie or a discount that is only available to someone if they close the deal with you today. Time limited extras will add essential extra pressure that could help you to get the right result, as long as those extras are attractive.
- Be ready to negotiate and compromise. This process isn’t just about you making a sale - it’s also a way for the customer to get what they want and to potentially return to you in the future for more. Making that happen could require you to negotiate and to be willing to compromise. You may not end up with exactly the deal you had hoped for but it could also be something better.
These are some simple tips you can use when it comes to closing a business deal in English.
If you are looking for language training for your business get in touch with one of our team.