Communication is at the heart of business wherever in the world you are today. As trade continues to become increasingly global in nature it’s essential for every organisation to have the ability to communicate with customers, clients, suppliers and collaborators no matter where in the world you’re based. Ensuring that your workforce is made up of people who can speak a range of different languages, and encouraging employees to expand their own linguistic communication abilities, can broaden out the potential for your brand. Working in partnership with TLG will help provide the structure and resources your business needs to communicate in a multicultural and international business environment.
A robust language policy is essential
Populating your workforce with people who speak different languages - and encouraging all your employees to extend their language skills - is an effective way to ensure that your business thrives in the future. This isn’t just about being able to send an email in the right language but also the relationships that you can create. Being able to speak the same language builds trust and credibility and provides an insight into how people think and what relevant cultures and customs need to be considered.
Traditional learning doesn’t meet requirements
Research shows that most deals made within the B2B sector are based on emotion and relationships, it seems odd but its true. Traditional English schools teach you how to understand basic English but they don’t teach you the skills and nuances necessary to build relationships which will allow you to secure more deals. The TLG methodology puts its students in recreations of real life situations in order to stimulate right brain learning and meaning their English is up to the demands that business communication requires.
Multilingualism is the way forward
In 2008 the EU Council released its conclusions on multilingualism and it’s clear that this has been made a priority for organisations operating within this area, and beyond. Language diversity has many advantages for businesses, not only when it comes to expanding into new markets but also in attracting the most capable and talented people and building a resilient workforce that is able to function across borders. A partnership with TLG can help your enterprise to start making language diversity a priority. You’ll be able to identify the opportunities where greater language diversity could be beneficial and to put resources in place that allow you to make multilingualism happen. Recognising and supporting this approach shows a commitment to diversity and an international outlook that will attract staff and clients and provide your business with a firm foundation from which to venture out into new markets to capture audiences that speak different languages.
Business relationships are built on communication and, more often than not, that means being able to speak the same language. A partnership with TLG can help to ensure that your staff have the language skills that you need and that your organisation isn’t missing out on opportunities purely as a result of poor language diversity.